During my internship at The Estēe Lauder Companies, I worked on the Bobbi Brown brand. The major campaign I focused on was the FY24 Holiday Collection. This campaign started with initial product research which guided me to initial mood boards, shade recommendations, and finally to a pitch deck that I presented to the VP of Product Development.
FOLLOW THE CALL OF THE DISCO BALL
MOODBOARDS
SHADE RECOMMENDATIONS
COMEPTITIVE ANALYSIS:
Below is an example of the competitive analysis I did for innovative lip products.
After the research was complied, a brief was written about potential Bobbi Brown lip stains.