Over the course of the semester, my capstone was tasked with creating a promotional campaign for the Fantastic Beasts 3 in partnership with Warner Bros. I was a graphic designer on this project and headed the creative team. I helped guide creative meetings and led brainstorming. I executed many creative assets as featured below in partnership with our other graphic designer.
Overview
Below, I have featured all the creative assets I was responsible for throughout the campaign including graphic mockups and animations.
OUR TAGLINE
Our consumer journey began with a single QR code on Instagram and TikTok
Urban Experiences
College Tour
Social Media
Plan book
Below you can click to view our plan book that details how all tactics can be implemented.