P&G E-Commerce Project
After joining my business fraternity, I was assigned our new member project. I became part of a team of other new members working for P&G to develop a strategy to boost their E-Commerce within in the drug retailers. Our group developed a one click solution subscription box. I designed the logo and background design using Adobe Illustrator. I wanted the design to be playful and inviting. I chose a more professional font to emphasize the clean theme of the products within the box. The font also projects an underlying tone of strength, and adds to the box's gender neutral usage.
